2011 Optica – Brand Creation & Rollout
LOGO DESIGN and FULL BRAND ROLL OUT Including: English and Arabic bespoke typography. Optica is Bahrain’s leading eyewear boutique. They have been in Bahrain for over 30 years. Optica has become synonymous with professional and advanced eye care. They also have operations in Dubai and Qatar. The 3 eyes of the logo represent each of Opticas core business categories, frames, contact lenses and sunglasses. The look and feel of the brand was to look professional and to fit in line with the designer brands that Optica stock. Blue was chosen as the company colour as blue is associated with health, stability and cleanliness. The brand imagery is in keeping with designer brand such as Gucci, Prada, Bvlgari (to name a few) that Optica stock.